Speed Matters


They Feel the Need,
the Need for Speed

When customers enter a quick service restaurant or food service establishment, they expect to receive their food fast. And why shouldn’t they? ‘Quick’ is inherent to the quick service name.

There’s no second chance when it comes to speed. Guests have long memories, and perceptions of slow service have a way of sticking around. While speed is important across all areas of the restaurant, the need for speedy service is even greater in the drive thru, which handles nearly 70% of quick service traffic1, as customers forego the indoor restaurant in favor of a faster alternative. With the heart of the restaurant relying on speed, it’s clear that there’s no time to waste.

90% of customers rate speed of service as a top factor when selecting a restaurant.2

Between 2014 and 2017, speed of service decreased nearly 10%.3

Speed is the name of the game.

Measuring speed is one part of the equation, but transforming it into a differentiator of your restaurant requires even more. A speed of service solution with real-time visualization can go a long way in shrinking the distance between crew and drive thru guests. Even more impactful, however, is our Drive-Thru Director™, with its ability to mitigate wait times through its unique Rack-N-Stack™ functionality that gamifies the drive thru by showing crew how their speed stacks up when compared to other restaurant locations.

Discover SICOM Drive-Thru Director™

drive thru screen

Make every second count.

Many consider the point of sale separate and apart from speed of service, but nothing could be further from the truth. By empowering crew members with little-to-no training to quickly and accurately input requests, the point of sale makes speed a priority for every order. Intuitive and reliable, our omni-channel point of sale shaves valuable seconds off the ordering process and keeps lines always-moving.

Discover SICOM Encounter™ Point of Sale

pos terminal

Get ready. Get set. Go.

Nothing slows speed down quite like an item that needs restocking while guests are waiting. Kitchen preparation projections are equally integral to speed of service. If inaccurate, a shortage could leave an entire lunch crowd’s worth of guests waiting around as your kitchen staff scrambles to catch up. By leveraging historic point of sale data, SICOM Chef™ Kitchen Management makes predicting food usage a breeze, so your kitchen is ready to roll when your guests are.

Discover SICOM Chef™

kitchen management

How does your business stack up when it comes to speed of service?

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Putting the Fast Back in Fast Food

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Advanced Kitchen Management: Your Key to Reducing Waste, Delighting Customers and Driving Profits

Download the Guide


Smart Speed of Service: Improving Speed in A Quick Service World

Download the Guide

Featured Expert

“Quick is a pillar of the restaurant experience—but in today’s immediacy era, fast is never fast enough. At SICOM, we view speed of service as a multi-faceted objective that can be improved at every point of the ordering process.”

Aaron Miklosey, Product Manager

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Let’s Talk About Speed