Accuracy Matters

Accuracy
Matters

Just What the Doctor Ordered

For restaurants and food service providers, the world is constantly changing. But some things will never change—like a guest’s desire to receive what he or she ordered. Restaurant order accuracy will always matter.

In today’s food landscape, guest loyalty is hard won and easily lost, one inaccurate order at a time. The demand for restaurant order accuracy is even more vital in the drive thru, where 70 percent of quick service orders are placed1. Once a drive thru guest leaves the lane, it is typically too late to rectify the mistake, leaving the guest with a bad taste that can impact future visits. That means restaurants must get orders right the first time.

1 of every 10 food orders is incorrect.2

96% of customers value order accuracy above anything else.3

Get it right from start to finish.

When it comes to order accuracy, don’t underestimate the role of your point of sale. For crew-facing terminals and tablets, an intuitive design is integral to empowering rapid and accurate order entry—and keeping your kitchen staff in the loop. For customer-facing kiosks and mobile ordering, an easy-to-navigate interface and clear customization options empower guests to enter orders exactly the way they want them. Whether used by crew member or guest, our omni-channel point of sale requires little-to-no training, and acts as a responsive liaison between front and back of house operations.

Discover SICOM Encounter™

pos terminal

Ace every order,
with a side of up-sell.

Nothing ensures an accurate order quite like a drive thru order confirmation system—which allows drive thru guests to preview and confirm all items and customizations before the kitchen gets to work. In addition to ensuring restaurant order accuracy, our embedded order confirmation systems also offer a chance for contextual cross-selling and up-selling that makes a measurable impact on your bottom line.

Discover SICOM Display™

pos terminal

Drive loyalty long after they drive away.

While many guests check their bag before driving away, spot checks only ensure they received the right item—not that the item was correctly prepared. A latent source of order inaccuracy lies ‘between the bun’—in the customization that was left out or the menu item that was prepared incorrectly. SICOM Chef™ optimizes kitchens to ensure that every item is prepared as it should be.

Discover SICOM Chef™

pos terminal burger toppings

Kitchen displays as clear as day.

Don’t let orders get lost in translation between the front and middle of house. As crew members rapidly work to fulfill tickets, crowded and confusing kitchen screens can lead to accidental errors in restaurant order fulfillment. Optimized for intuitive reading, SICOM Expeditor leverages clear visual cues, omni-channel order prioritization, and real-time notifications to empower crew members to serve up orders quickly and accurately.

Discover SICOM Expeditor™

expeditor kitchen screen

How does your business stack up when it comes to order accuracy?

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Guide

The Evolving Role of Drive Thru Order Confirmation

Download the Guide

Blog

The Power of Suggestive Selling in the QSR Drive Thru

Read Blog Post

Blog

Why Does ‘Experience Matter’ for QSRs in 2018?

Read Blog Post

Featured Expert

“Most people think of restaurant order accuracy as a one-dimensional issue, but there’s much more to it. Inaccuracy can occur when a customer places his or her order, when the kitchen prepares that order, or when the order is served. We are addressing order accuracy throughout the entire process.”

Marshall Cummings, Innovation Security Privacy Manager

Hear more from Marshall

Let’s Talk About Accuracy