How to Find the Right Quick Service Point of Sale Partner

POINT OF SALE

Quick Service Point of Sale Perspective: Commodity or Core

How to Find the Right Quick Service Point of Sale Partner


When a guest enters your restaurant, one of the first things he or she sees is the point of sale terminal. A universal mainstay of the QSR technology landscape, every restaurant has one…or two or three sitting on its front counter.

Ever since the mechanical cash register rang up its last customer, the electronic point of sale forever changed the face of consumer-based commerce. As the quick service point of sale transitioned from an innovative breakthrough to a universal and essential technology, many have commoditized the terminal as a simple system whose only core competency is to function.

Enter data-driven decision-making. For today’s modern restaurant, the point of sale system holds the keys to the data kingdom, with essential transaction data that can enhance virtually every other restaurant process.

Therefore, a quick service point of sale’s success today is integrally tied to its ability to uncover, transmit, and standardize this meaningful data to the stakeholders who need it most.

Let’s take a look at some of the ways in which the modern-day QSR can put critical point of sale data to work to improve other restaurant technologies and processes:

Digital Menu Boards

Digital Menu Boards can dynamically adjust the items they are promoting for maximum selling power. Using data from the quick service point of sale, Digital Menu Boards tailor promotions to best-selling items by store and day part.

Digital Menu Boards can also leverage a central pricing repository from the point of sale to ensure product information is up to date at all times.

Kitchen Management

Kitchen Management Systems have the power to dramatically enhance kitchen efficiency and food freshness—all while reducing costly food waste. These advanced systems harness point of sale data to dynamically project preparation and cooking requirements across restaurant locations, day parts, and seasons.

Restaurant Management

From aligning inventory with purchasing habits, to ensuring the appropriate amount of labor to meet demand, and leveraging sales insights to measure and develop LTOs, point of sale data informs critical above-restaurant processes to improve efficiency, profitability, and performance.

Commodity or Core?

By definition, a commodity is something that is virtually interchangeable with other commodities of the same category.

For the point of sale, stewarding your QSR’s business-critical data is not a commodity-like function.

Properly handling consumer transaction data is no easy feat—particularly in a large, international and often poorly standardized network of QSRs. The point of sale system and provider, therefore, together play an integral role in enabling the modern-day QSR to compete on the basis of data-driven decision-making.

If you’re in the market for a quick service point of sale, here are some tips to set you up for success:

1. Consider more than the system itself. Equally important to identifying the right point of sale is identifying the right point of sale partner.

2. Search for evidence of large-scale rollouts. In particular, look for a partner that has carried out large-scale data standardization projects before.

3. Specialty yields functionality. Try to find a partner that is specialized in the quick service and fast casual restaurant segments. A specialized partner will have a more robust understanding of your needs.

4. Look Beyond Point of Sale. The point of sale rests at the heart of the connected restaurant. Consider the point of sale’s ability to communicate and integrate with your other systems.

5. Don’t underestimate support. Ultimately, your partner’s responsiveness and quality of support will impact your QSR’s ability to unleash the point of sale’s true value.

SICOM Encounter™ Omni-Channel Point of Sale

SICOM Encounter Omni-Channel Point of Sale delivers restaurants the ease of use they need to raise the bar for speed of service, with the cross-channel flexibility required to set new standards for guest experience and engagement. With solutions for the front counter, kiosks, tablets, drive thru, and open-APIs to integrate with your many crew- and customer-facing channels, SICOM Encounter sets restaurants up for omni-channel success.

A True Omni-Channel Experience 

Here are the top 10 reasons to select SICOM Encounter Point of Sale.

Download GUIDE

point of sale guide

This post was updated on August 22, 2018.

Ryles Dodd
July 17, 2017

Ryles is responsible for all things front of house at SICOM, including point of sale, kiosks, and kitchen displays. Ryles has over 20 years of experience running restaurant technology groups for enterprise quick service brands such as Arby’s, Wendy’s, Longhorn Steakhouse, and The Capital Grille.

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