POINT OF SALE

Overcoming Top Point of Sale Adoption Challenges: Making Your System Work for You

How to Maximize the Return on Your Restaurant Technology Investments


Henry Ford’s Model T opened up a new way of life for the middle-class in the early twentieth century. Yet the democratization of car ownership was not a smooth ride for most owners with a machine that came with no real instructions and an empty dashboard1. The maintenance advice from this first generation of car owners ranged from factual to mythical and represented the great frustration that occurs when as much time is spent fixing the technology as using it.

Modern-day workers can relate. When technology breaks down, valuable time and effort is spent on fixing the solution that should be transforming how you work. And as more restaurants and food service provider embrace the promises of new technology, the key to transformation is ultimately in the practical area of usability.

Nowhere is this more important than with the point of sale. As the technology that allows you to transact guests, or for guests to place orders themselves, the point of sale’s essential status is not new, but today’s omni-channel, customer-centered reality has elevated the point of sale to the true center of the restaurant technology landscape.

With the point of sale at the heart of your operations, adoption challenges can be costly as you seek to get the most from your system as soon as possible. And not all of the potential challenges are limited to switching to a new solution—some can be ongoing challenges even after you’re up and running.

To help you get the most from your mission-critical point of sale, we will explore the top adoption challenges when implementing a new solution and the top ongoing challenges as you seek to maximize the return on your investment. Unless you’re nearing the end of your point of sale life cycle, you can always get more from the solution.

First, let’s examine some of the top challenges when implementing a new point of sale system.

Maximizing Integrations

With the wealth of integrations available today on the elite point of sale solutions, it’s important to not check your implementation project off the list too soon. Setting up your system for long-term success is about more than installing the terminals, getting your crew up to speed, and ensuring the terminals are communicating with your kitchen displays and restaurant management solution.

Your point of sale should also integrate with your digital menu boards, kitchen management system, and speed of service solution. And that’s really just the beginning. In today’s omni-channel reality, restaurants must be prepared for all the channels that your guests expect when ordering from your restaurants, including delivery, mobile, and web-based ordering.

Getting Your Team on the Same Page

Aligning your whole team around your new technology is about more than how to use the solution. The right solution will be intuitive enough to need little to no training with effective, online-based training available when needed.

The best technology upgrades come with more than new functionality and sleek hardware—they represent strong commitments to the goals and mission of the organization. The more your teams understand and experience the depth of this commitment, the more likely they are to embrace the new experience.

And if your new solution is a self-ordering product for your guests, the excitement and enthusiasm your team shows for the system is essential as they instruct and guide guests on the self-ordering platform. Any excitement on the part of your guests on a new technology starts with your crew members. 

Next, let’s examine some ongoing challenges with getting the most from your point of sale system.

Treating Your New System Like Your Old System

The point of sale is not what it used to be. As the center of the connected restaurant, your point of sale can now provide insights and information that your old system could never achieve.

Even after your system is up and running, your teams are educated and excited about your upgrade, and you’ve connected the point of sale with all other systems in and above the restaurant, your teams can default back to their old ways and you can lose the momentum that brings transformative results.

Reminders can help, but results (more on that below) are the best way to showcase to your team that you upgraded for a reason.

Reaping the Benefits of Your New Insight-Rich Data

The visibility into guest purchasing habits that you gain from a best-of-breed point of sale can improve inventory management, kitchen operations, and marketing promotions.

But visibility alone is not enough. Today’s restaurants and food service providers are defined by their ability to turn real-time insights into action. This transformative process begins with accessible insight-rich data that can be standardized and distributed to all relevant team members. When teams are armed with the right insights, they are set up for success and can turn information into action.

SICOM Encounter™ Omni-Channel Point of Sale

SICOM Encounter Omni-Channel Point of Sale delivers restaurants the ease of use they need to raise the bar for speed of service, with the cross-channel flexibility required to set new standards for guest experience and engagement.

With solutions for the front counter, kiosks, tablets, drive thru, and open-APIs to integrate with your many crew- and customer-facing channels, SICOM Encounter sets restaurants up for omni-channel success.

A True Omni-Channel Experience 

Here are the top 10 reasons to select SICOM Encounter Point of Sale.

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point of sale guide

Ryles Dodd
August 13, 2018

Ryles is responsible for all things front of house at SICOM, including point of sale, kiosks, and kitchen displays. Ryles has over 20 years of experience running restaurant technology groups for enterprise quick service brands such as Arby’s, Wendy’s, Longhorn Steakhouse, and The Capital Grille.

Connect with Ryles on LinkedIn

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