CONNECTED RESTAURANT

All Power to the Portal: Tapping Into Centralized Insights and Control

Support a Growing Franchise Community While Upholding Critical Brand Standards


Global QSR brands face a changing and challenging restaurant landscape today. Consumer preferences are evolving. Technology is opening up new ways of reaching customers. In the midst of these challenges are tremendous opportunities for the brands that leverage the right technologies to delight their customers and grow their business.

These growth opportunities bring their own set of challenges though, especially as the QSR franchise community grows and more QSR brands expand internationally.

As QSR leaders look to the future, an essential question must be answered: how do you support a growing franchise community while upholding critical brand standards?

The answer is a centralized web-based platform that serves the needs of all stakeholders. Without a central solution, daily operations in your QSRs can quickly descend into disorder.  

When new menu items need to be added, for example, the point of sale and digital menu boards must be in sync. Otherwise, the digital menu boards might display menu items that are not loaded on the point of sale, preventing the sale of the new items. Or the new menu items might be included in both places, but the prices don’t match.

Avoiding these headaches and a host of other problems comes down to the ability to go to one central location and update everything. Let’s dive into what this should look like:  

Establish Hierarchies for Scale

The core of managing hundreds of QSR locations in a central solution is company hierarchies. Once established, hierarchies allow operators to configure changes to one restaurant and, if needed, apply changes to all other restaurants with just a few clicks. When this data exists as its own record, not tied to individual locations, applying or withholding settings to other restaurants is a breeze.

Adding new restaurants to the company is also simple with a solid company hierarchy. When new locations are added to the hierarchy, they are automatically included in any automated reporting. And granting team members access to the right restaurants is easy. A Director of Operations, for example, can be granted access to all locations, District Managers can access their district, and stores managers have access to only their restaurant.

Although the hierarchies might sound rigid, they should also be flexible enough to account for the needs of managing multiple products. The SICOM Portal, for example, allows for transferable hierarchies across all SICOM products, but specific product hierarchies can also be built. This allows for solutions like Digital Menu Boards to be managed by region or state, while other products like Chef Kitchen Management can be configured based on the Product Holding Unit layout.

Execute Marketing Campaigns

As QSR brands drive granular, regionalized marketing campaigns, it’s more important than ever to execute these complex campaigns consistently. Technology such as digital menu boards allow for QSRs to highlight promotions and limited time offerings in new and creative ways. Yet how should brands ensure the campaigns are executed successfully?

Although the technology is a powerful tool, it always comes down to humans working with humans to understand and execute the marketing campaigns.

The SICOM Digital Menu Boards, for example, includes our white-glove content management service, where our content teams work hand-in-hand with the creative marketing teams to ensure the menu board content looks right. The menu board content is then delivered to the restaurants in the right format, where it can be viewed and adjusted in the SICOM Portal based on the brand parameters and user permissions.

Empower Franchisees

A centralized solution also allows QSR brands to empower franchisees with the tools they need to make the best decisions for their individual restaurants. For digital menu boards, operators can control exactly when they update their menus to add or remove limited time offerings.

With near real-time control of the menu update, restaurants avoid guest frustration by not offering food they’ve run out of and reduce waste by not removing menu items before the product is depleted. It’s a win-win for everyone. Brands establish and enforce important standards while still allowing a level of control for restaurant operators, and crew members and guests avoid the frustration of running out of food that’s still on the menu.

And for the brand, a centralized solution provides visibility, where they can establish LTO time frames and then see how many restaurants have switched to the new product before it happens automatically on the last day of the established time frame.

Manage All Your Technology in One Place

The true power of a central solution is the ability to manage all technology solutions in one location. Here’s what this looks like in the web-based SICOM Portal:

A Trip to the Portal

With all technology solutions in a central location, here are some of the tasks a QSR operator can accomplish in a single visit to the SICOM portal.

The seamless interaction for all these products in one location gives operators unprecedented control in an environment that’s tailored and customized to the unique requirements of the brand.

The SICOM Portal

See the power of managing all your QSR technology in one place. 

Contact SICOM Today

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Chris Mims
February 19, 2018

Harnessing his rich expertise in delivering data-driven digital signage experiences, Chris assists QSR brands and franchises in serving up content that will maximize impact based on their unique business rules and requirements.

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