5 Things to Look for When Selecting a Restaurant Technologies Partner


5 Things to Look for When Selecting A Restaurant Technologies Partner

How to Stay on Top of All Restaurant Technology Trends

If someone asked you what you look for in a restaurant technologies vendor, what would you say? If your answer begins with, “For which solution?,” you may not be fully realizing the value that the right technology partner can bring to your business.

Guiding your search for the ultimate technology provider begins with the recognition that the right vendor isn’t actually a vendor at all.

In fact, the right restaurant technologies provider performs far more like a partner, assisting you in achieving your business-critical objectives while meeting daily demands. There is a difference between a company that simply sells technology and one that is focused on enhancing your business and listening to your needs.

If you’re in the middle of a vendor search, make sure to look for the following 5 criteria.

1. Comprehensiveness & Integration

The ability to make real-time, data-driven decisions is integral to today’s restaurants and food service providers competitive advantage. As a result, integration across your various technology solutions is more critical than ever.

While it is important that your point of sale, digital signage, kitchen management, speed of service, and restaurant management solutions are all best-of-breed in their own right, it is equally important that these solutions seamlessly integrate with one another in a comprehensive technology ecosystem.

Establishing an integrated, end-to-end technology landscape is a prerequisite to unleashing the data you need to maximize efficiencies, shape strategy, and drive sales. Selecting a single vendor that can deliver all of these technologies will reduce the burden of integrating with and managing multiple vendor relationships and infrastructures.

2. Guest Experience Focus

As a quick service restaurant, fast casual, or food service provider, your needs are distinct and different from the needs of other restaurant and retail sectors. Yet the end goal of your technology investments remains the same across these markets: give every guest a great experience, every time.

It makes sense that a technology provider’s guest-centric focus shapes the functionality that it brings to market. As a result, it is critical to identify a partner that is focused on the specific needs of your market and how technology can be applied to the guest experience.

In addition to specialty, look for longevity of experience. A partner that has seen the market through multiple paradigm shifts will know how to lead your business through monumental shifts in the future.

Most importantly, look for a partner that has demonstrated its value through enduring relationships with global brands.

3. Problem Solving & Support

Equally important to solution functionality is solution support. Technology is only as valuable as its ability to be leveraged on the front lines. Seek a technology partner whose solutions are designed to solve the real problems franchisees and restaurant managers face every day.

In addition, look for a partner that has committed to delivering responsive in-house support. Your technology infrastructure is too business-critical to rely on an outsourced or sub-par support organization.

More than focusing on delivering discrete solutions, your restaurant technologies partner should be maniacally focused on the role that these solutions play, and the value they deliver, when leveraged in the context of your daily operations.

4. Flexibility & Agility

In the crowded quick service and fast casual space, time is of the essence. With consumer expectations and competition at an all-time high, leading brands are set apart by their ability to adapt quickly. That means you’ll need a technology partner that is comfortable moving fast and is willing to flex in order to meet your specific demands.

A partner set apart by its agility can be challenging to find. Many offer long implementation processes, with rigid and disintegrated product offerings. Restaurant technologies should be a powerful business enabler, not a bottleneck.

5. Innovation & Vision

In the evolving restaurant technology landscape, change is constant. As restaurant technology trends advance and industry realities shift, the role of empowering technologies will also continue to evolve.

In order to keep ahead of the competition and ensure the longevity of your investments, you’ll want a partner with a clear vision for the future of restaurant technology. By partnering with a forward-thinking provider that is committed to innovation, you’ll ensure that the technology you implement today will remain relevant tomorrow.

Experience Matters

Partner with SICOM and start elevating the guest experience.

Download infographic

contact sicom

This post was updated on August 14, 2018. 

Jere Richardson
February 1, 2017

As the head of marketing and sales at SICOM, Jere's vibrant vision and deep experience are integral to ensuring the innovations we deliver are in lock-step with the needs of our market and capable of differentiating our customers in today's dynamic food landscape.

Connect with Jere on LinkedIn

Tags: , ,