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Point of SaleQSR Point of Sale Perspective: Commodity or Core?

Posted by SICOM | July 17, 2017

 

When a guest enters your restaurant, one of the first things he or she sees is the point of sale terminal. A universal mainstay of the QSR technology landscape, every restaurant has one…or two or three sitting on its front counter.

Ever since the mechanical cash register rang up its last customer, the electronic point of sale forever changed the face of consumer-based commerce. As the QSR point of sale transitioned from an innovative breakthrough to a universal and essential technology, many have commoditized the terminal as a simple system whose only core competency is to function.

Enter data-driven decision-making. For today’s QSR, the point of sale system holds the keys to the data kingdom, with essential transaction data that can enhance virtually every other restaurant process. Therefore, a QSR point of sale’s success today is integrally tied to its ability to uncover, transmit and standardize this meaningful data to the stakeholders that need it most.

Let’s take a look at some of the ways in which the modern-day QSR can put critical POS data to work to improve other restaurant technologies and processes:

Digital Menu Boards

Digital Menu Boards can dynamically adjust the items they are promoting for maximum selling power. Using data from the QSR’s point of sale, Digital Menu Boards tailor promotions to best-selling items by store and day-part. Additionally, Digital Menu Boards can leverage a central pricing repository from the point of sale to ensure product information is up to date at all times.

Kitchen Management 

Kitchen Management Systems have the power to dramatically enhance kitchen efficiency and food freshness—all while reducing costly food waste. These advanced systems harness point of sale data to dynamically project preparation and cooking requirements across restaurant locations, day-parts and seasons.

Restaurant Management

From aligning inventory with purchasing habits, to ensuring the appropriate amount of labor to meet demand, and leveraging sales insights to measure and develop LTOs, point of sale data informs critical above-restaurant processes to improve efficiency, profitability and performance.

By definition, a commodity is something that is virtually interchangeable with other commodities of the same category. For the point of sale, stewarding your QSR’s business-critical data is not a commodity-like function.

Properly handling consumer transaction data is no easy feat—particularly in a large, international and often poorly standardized network of QSR restaurants. The point of sale system and provider, therefore, together play an integral role in enabling the modern-day QSR to compete on the basis of data-driven decision-making.

If you’re in the market for a QSR point of sale, here are some tips to set you up for success:

  1. Consider more than the system itself. Equally important to identifying the right point of sale is identifying the right point of sale partner.
  2. Search for evidence of large-scale rollouts. In particular, look for a partner that has carried out large-scale data standardization projects before.
  3. Specialty yields functionality. Try to find a partner that is specialized in the quick service and fast casual restaurant segments. A specialized partner will have a more robust understanding of your needs.
  4. Look Beyond Point of Sale. The point of sale rests at the heart of the connected restaurant. Consider the point of sale’s ability to communicate and integrate with your other systems.
  5. Don’t underestimate support. Ultimately, your partner’s responsiveness and quality of support will impact your QSR’s ability to unleash the point of sale’s true value.

To learn more about the modern point of sale’s value-added role, download our eBook, Point of Sale: Serving Customers in A Connected World.

Are you ready for an advanced QSR Point of Sale that integrates with existing technologies and is delivered by a proven leader in data standardization? Contact SICOM today.